A Letter

Dear Hollister stores,

My daughter and I were in one of your stores the other day. It was her birthday and we went shopping to buy her some new summer clothes. Your store fit the bill almost perfectly....very cute clothes, very beautiful people working in your store, and rockin' music to listen to while we shop. But, while we are on the subject of music, can I just ask one tiny favor? Could you turn it down, just a little? I mean, I'm not some fuddy-duddy old lady that doesn't appreciate some rockin' music. As a matter of fact, I really do love the music you play in your store. I've even went so far as to visit your website and check out your play list so that I can put some of the tunes on my iPod. (The Evil Woman remix with Mike Posner rocks!) But, the music in your store was sooo loud that I couldn't even hear what the hot, young sales guy was saying to me. He might have been complimenting my smile or my hair. He might have been asking for my number. I wouldn't know.  I couldn't hear him over the blaring techno beats of your music. So, I just smiled and nodded at him like an idiot.

And, I lied. I'm not only asking for one tiny favor, there's really two.  It's too dark in your store. I'm sure you think that makes your store cool and sexy and mysterious. But, could you add just a little more light, right after you turn down the music? More light means I can better appreciate your cute clothes and beautiful salespeople. And, I won't trip and fall, looking like a dork. Okay? Turn down the music. Add a little light. Otherwise, you're doing a great job!

Have a nice day!